Work

Strutt & Parker Land Management 'Portrait' campaign

Client testimonial

I think they're a great team and they've really contributed to our business. The creative work never disappoints, they always come up with something surprisingly good, and despite our bad behaviour in giving them ridiculous deadlines they pull it off!

Fiona Brierley
Head of Marketing and Communications

Effect

Create a brand campaign that would reclaim Strutt & Parker's leadership credentials in the area of Land Management using press advertising, micro-site, brochures, trade show stand materials and collateral.

  • Campaign created an immediate stir when unveiled at the biggest UK trade for the category, The Game Fair.
  • Was praised by the editor of the trade's bible: "the most significant and innovative campaign ever seen", and by S&P's competitors alike.
  • A second portrait was commissioned in December 2009 and a third for Q2, 2010; meanwhile other estates are clamouring to being featured.
  • Although business objectives not easily measurable - as the vast majority of land management contracts are generational - Strutt & Parker Land Management is now on the radar nationwide.
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