Work
1-Day ACUVUE® TruEye™ - sponsorship of Grey's Anatomy
Client testimonial
"Them is totally plugged into our business and well respected."
Sophie Dutilloy
Country Manager, Johnson & Johnson Vision Care UK
Effect
Delivering much more than brand awareness.
With an astonishing 72% brand sponsorship awareness achieved after just 7 weeks (the accepted 3 month norm is 53%) the Animated Eye campaign was performing extremely well.
More surprisingly, 88% of viewers played back key product benefits when regulation does not allow product benefits to be mentioned.
In addition, viewers were 38% more likely to consider ACUVUE® and 180% were more likely to visit www.acuvue.co.uk in the future.